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The World of the Young 3 – The portrait of the young generation

Mine of deepened and useful knowledge about the young. Personalised for individual clients. Tens of insights, inspiring stories and effective cases facilitate positioning, planning communication activities and choosing appropriate channels. Świat Młodych 3 is the most detailed portrait of the Young generation.

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“KIDS’ POWER” – The World of children aged 3-16

For planning marketing activities addressed to children one needs to know the context of needs and functioning of the whole family. The comprehensive report offered by IQS includes the issues regarding a typical children’s day, their consumption, interests and expectations. Combined with the parents’ perspective it provides the necessary knowledge for creating strategic activities addressed…

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Need for drink

Over 20 000 beverage drinking occasions with no (low) alcohol content, up to 19 different categories, over 9 months of research. Thanks to that NeedforDrink offers comprehensive analysis of context and motivation for beverage consumption – unique data base of occasions ready to provide the answers to precise business questions.

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Alkohots

Instead of large scale observations, futuristic trends with AlkoHots we focus on the level of particular phenomena, conclusions, behaviours and consumers’ actions + On and Off Trade. Thanks to that we offer the analysis of the Polish alcohol market, of what is particularly attractive or promising about it along with the inspirations from other markets in order to ‘be outside…

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