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AdverTrack – Touch points effect

AdverTrack is an effective, continuous tracking of touch points with a brand. The tool enables monitoring of effects of various communication and PR activities (classic advertising campaigns, activities in social media, product placement activities and various types of events) as well as reliable monitoring of trends within the changes of key factors over the course…

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NetEffect – Strength of Intenet

NetEffect is a tool that enables understanding and optimising display/video. It’s used when CTR is not sufficient and the trace in consumer’s consciousness is important, when we wish to systematically develop effectiveness of online activities or/and when we wish to understand the mechanisms influencing the brand and the category.

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PackScan – Strength of packaging

PackScan is a tool essential for revitalisation, redesign or launching a new brand into the market. For the diagnosis we use a number of modules from within our on-line and off-line research Platform, thanks to which we receive a complete picture of packaging strength.

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VisualScan- Impact POS

The role and character of visuals are significantly different on various markets. Therefore, a tool that may be adjusted to a special character of a given market (alcohol vs. telecommunication) is required. With VisualScan and its diagnostic character that refers to brand and category, it’s possible to identify strong and weak points of a visual,…

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AdWave – Diagnosing adverts

Our vast experience in advertisements diagnostics enabled us to create a tool, which makes it possible to deeply evaluate story-boards, animatics and ready adverts. The research is based on individual tasks for respondents, which raise the quality of the results and add to the deep diagnosis of the evaluated material.

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EyeOnShopper- Point of sale behaviour

EyeOnShopper is the best diagnosis of consumer behaviours in a point of sale. It’s essential for the analysis of marketing actions within sales channels, including effectiveness of promotional and advertising materials, effectiveness of promotional POS actions, strategic and tactical merchandising solutions, types of shop expositions and their synergy.

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EventEvaluator- Effectiveness of events

EventEvaluator is the first tool for evaluation and optimisation of events. It’s particularly helpful as the support for effective management of mass events (concerts, festivals, sports events), closed events and promotional actions. It’s also useful for the evaluation of the elements dedicated to events (stands, tents, animations).

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