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Insight/ConceptScan – Diagnosis of concept’s potential

There is no tool of more diagnostic character on the market! Insight/ConceptScan is a flexible research solution for the diagnosis of the soft nature of a concept and its hard consequences. Thanks to this it’s possible to find out whether and why ‘a concept works’. It’s also useful for the selection of insights and when…

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IQSegmentation – Maps of market and consumers’ needs

IQSegmentation makes it possible to get the complex understanding of market and brand. Multi stage research process based on the combination of workshop, qualitative research and an elaborate quantitative process allows for the wide view and provides profound knowledge about the needs of market and consumers. It’s essential for the processes regarding the management of…

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BrandDNA – Clear Picture of brand DNA

BrandDNA is needed when a brand is losing its identity, speaks many languages, is planning to develop its portfolio, fights with its more distinct competitor, is planning the re-branding. This unique and very advanced qualitative and quantitative tool provides the complete picture on what is important and unique in a brand on three levels (product,…

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ClashGroup – Clash of brands

In ClashGroup we clash brands! Thanks to this we know what makes the brand’s ‘bastion’ and what makes ‘the breach’ in it. We know whether at all and if so, what it is that our consumers believe in/ what they are going to defend until the bitter end (or not). This unique tool using social…

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